SELLO MUSIC DOCUMENTARY
In 2024, Sello partnered with Paiko Media to produce a studio documentary in collaboration with Warner Music Group. The film captures Sello’s creative process in the studio, offering an authentic behind-the-scenes look at his artistry and musical direction for fans and industry audiences.
[Client]
WARNER MUSIC
[Year]
2024
[Services]
Pre Production, Video Production, Post Production, Colour Grading
[Catagory]
Content
Sello — Studio Documentary
Objective
Create an intimate studio documentary that captures Sello’s creative process, artistic mindset, and evolution, offering an authentic look behind the music.
Approach
The documentary focused on real studio moments, conversations, and creative experimentation. A fly-on-the-wall style, natural lighting, and unobtrusive camera work were used to preserve authenticity and allow the story to unfold organically.
Post-Production
The final edit delivers a raw yet polished documentary feel, with thoughtful pacing, subtle colour grading, and minimal transitions to maintain realism. The narrative was shaped to highlight process, emotion, and artistic intent.
Result
A compelling documentary piece that deepened audience connection, strengthened Sello’s artistic narrative, and provided a strong visual asset for label use and digital release.
Snaps From the Project
“Paiko Media delivered a powerful documentary that captured the story with authenticity and clarity. Their storytelling approach and attention to detail made the project a real success, and we look forward to working with them again.”
WARNER MUSIC
